![]() Jim Cook is constantly reminded of Steve Jobs as an innovator. What follows is an analysis of Tim Cook’s strategy in the transformation of Apple Computers.ĭisruptive acquisition technology strategy by Tim Cook Jim Cook’s strategy in transforming Apple It is well known that businesses that compete solely on price will not be able to survive in the longer term. Hence, the other competitors will need to compete with Apple on price however, Apple will be able to charge a premium over its price, because of the efficiency of its supply chain.
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